TWI FUND ADD - NIKE
In a quest to build up the TWI Fund, I have been looking for many different holdings that grab my attention. That being said, the next addition to the fund will be Nike (NKE).
Besides the fact that my closet is decked out with Nike shoes, I feel that this “best of breed” will continue strong for time to come.
General Throughts
The evolution of Nike has been nothing less of spectacular. They even have a museum set up in New York. For a little over 20 years now, Nike has been considered the top brand when it comes to athletics. Just take a second to look who they have been able to align themselves with: Michael Jordon Kobe Bryant, LeBron James, Ladainian Tomlinson, Cristiano Ronaldo, and Ronaldinho. I mean I can really go on forever; however, the important thing to take note of is the excellence that they align themselves with.



