Order Domino’s Through TiVo
First, TiVo (TIVO) completely revamped the way we watch television by allowing users to record and rewind programs whenever we want and with complete ease. To combat with the high demand and huge competition, suddenly other companies were entering the digital video recording market.
Now TiVo has taken the competition to the next level by giving users the option of ordering Domino’s pizza through the convenience of their TiVo box.
With the rapid onslaught of current media and consumer integration, it is only a matter of time before companies like Comcast (CMCSA) offer these capabilities and the selection between Domino’s and others will grow.
If there is one trend that holds true in any market, is that if something works everybody will flood the market and try to duplicate or innovate. While the combination of Domino’s and TiVo is unique, imagine how far this one little idea can run.
A good example to see here is YouTube (GOOG). With the massive increase in users and exposure the site received, in order to try and maximize profits YouTube embedded ads within the video, and they are usually related to the subject. What is stopping this process from not venturing into the television world?
If TiVo has the capabilities of connecting with Domino’s to receive orders, then couldn’t they connect with Best Buy, Target, or any other type of retailer? What if we are watching those iPhone (AAPL) commercials, and we could order it right then and there?
Usually down economies spark new innovation. More people are trying to find new ideas that work. The internet allowed us the pleasure of not having to leave the house, but now we might not even have to leave the couch.
Do you like the integration between Domino’s and TiVo? Do you see this working with other retailers? Would you even want to see it?
