Before the 2010 World Cup started, companies had invested tons of money in order to try and get their fingerprints all over the world’s most popular sporting event. With the games officially wrapped up, it is time to see what companies benefited the most from the money they invested and see how we can use this information for the future.
As put together by the Business Insider, below is a list of some of the top companies that saw success thanks to the World Cup.
Addias – Despite creating a controversial soccer ball that was used for the games, the company has still managed to turn their $351 million deal they signed with FIFA in 2005 into a record $1.9 billion in soccer-related sales in 2009, up 15% from 2008 – oh and by the way it is only June.
Visa (V) – In 2006, the credit card company signed a $200 million sponsorship deal with FIFA. With Mastercard not allowed at the games, Visa registered more than 14,000 independent merchants across 186 malls and street precincts around South Africa. Spending on Visa cards by visitors to South Africa was up by 65 percent in the first three and half weeks of June, compared with the same period last year.
Coca-Cola (K) – For a while now, Coca-Cola has been strategically attracting the isolated regions of the African nation. Between 2007 – 2012 Coco-Cola will have spent about $500 million in the region. Unit case volume as of now is up 3% this quarter.
Anheuser-Busch (BUD) – By spending $10 – 25 million in annual fees for 2007 – 2010, Anheuser-Busch locked itself as the official World Cup beer and the only one sold at stadiums and official fan sites. Nielsen data showed Budweiser had a 25 percent jump in online searches in the week ending June 19th, and this number has been increasing weekly. Nielsen also found four main World Cup sponsors, including Budweiser, generated a 55% higher “net likeability” than commercials from other non-official World Cup advertisers, and they also scored 16% higher on brand recall.
McDonalds (MCD) – Probably on the list of any companies that benefit after a sporting event, McDonalds had already posted a 4.8% increase of sales worldwide last month, and the South African branch expects a revenue growth of 20%.
Check out more companies that benefited from the World Cup.