Black List - SNE
The black list is comprised of stocks, companies, or anything I highly DO NOT recommend you getting close to.

Everyday it seems like some new technological advancement is being made. It makes us wonder what we were doing in the past? With evolution comes the inability for some companies to stay ahead of the curve. Hello Sony (SNE).
For those that don’t know, I love playing video games and been playing it for most of my life. Just like any type of sector there is always some form of competition, with one company usually out-pacing the others. Nintendo (making a come back) and Sega ran the early days of gaming; however, eventually Sony captured the hearts of many.
Back when Sony launched the Playstation in 1999, it marked the evolution of a completely different type of gaming system. They were single handily knocking out all other competitors. The games were fast and revolutionary in what could be done with them.
These were definitely good times for Sony. Everybody wanted their CD players and whatever else Sony was pushing out. Then comes Microsoft.
Almost over night, it seemed like the market began to favor the Xbox over Playstation; however, Sony was able to lock in quality games which helped them stay strong. But just like all technology, in order to stay successful, you have got to be ahead of the curve. And that is exactly what Sony suddenly forgot how to do.
Microsoft, who had come out with the Xbox a little over a year after the Playstation 2, launched a next generation console a year before Sony.
It was obvious that the world of gaming was evolving. Gamers now had high definition televisions and all anybody cares about now is the online experience. People were willing to give Sony a chance to redeem themselves. With time to spare, everybody was sure that Sony would develop a system that blows the Xbox 360 out of the water.
Now two years after the release of the Playstation 3, Sony still can’t claim any sense of dominance over the market. They have even been passed by the revitalized Nintendo and their Wii (I still can’t seem to find one).
In a comparison between the 360 and PS3, game quality and graphics, online experience, and speed are all victories by Microsoft.
Sure Sony isn’t just comprised of its gaming platforms, but lets look at some of their other products:
No longer is the Vaio in high demand, with Apple, HP, and Dell dominating the market. Nobody uses CD or tape players anymore. Does Sony even have a mp3 player? Their television sets are still strong, yet they are not Samsung, and their cameras are great but nothing special.
The one good thing Sony has going for themselves, is the blue-ray DVD. They were able to put an end to Microsoft and their HD DVD , but, with the economy the way it is, how many people are willing to spend twice has much as a regular DVD? All movies aren’t released with a blue-ray copy, and remember how long it took to change from VHS to DVD?
Throwing all this together clarifies why Sony make the black list. They are not the same power player or trend setter as they were in the 90’s and early 2000’s, and there is no room for that in my portfolio.
image source - richterscale.com
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